Services
Six lines of work, and one principle across all of them: the product follows the goal, never the other way round.
Mutual Funds
The centre of most portfolios we build. Goal mapping first, then scheme selection, then a review every six months with a written note. We check overlap before adding anything new — most portfolios we see hold eleven funds doing the work of three.
Equities
For investors who want to hold stocks directly alongside their funds. We help with account opening, portfolio structure and position sizing. We do not give buy and sell calls, and we do not run your account for you.
Insurance
Term cover sized to what your family would actually need, and health cover reviewed against what your employer already gives you. We will also read through policies you already hold and tell you plainly which ones are investments dressed up as protection.
Portfolio Management Services
Discretionary and non-discretionary PMS from established managers, for portfolios above the SEBI-mandated minimum of ₹50 lakh. We help you compare mandates, costs and track records — and will tell you when a well-built mutual fund portfolio would do the same job for less.
Alternative Investment Funds
Category I, II and III AIFs, with a SEBI-mandated minimum commitment of ₹1 crore. Long lock-ins, limited liquidity and a real dispersion of outcomes between managers. Suitable for a slice of a large portfolio, never the core of one.
Tax Planning
Capital gains harvesting before the year ends rather than while filing, structuring redemptions across financial years, and using ELSS where it genuinely fits rather than every March in a panic. We work alongside your chartered accountant; we do not replace one.
Dematerialisation of Physical Shares
Old share certificates in a locker, shares in a deceased parent's name, holdings transferred to the IEPF because nobody claimed the dividends. These take paperwork, follow-up with registrars and patience, and most people give up partway through. We handle the process end to end.
If you are holding physical certificates, send us a photograph of one and we will tell you what is involved before you commit to anything.
How we are paid
We earn commissions from the product manufacturers whose schemes you invest in, and referral income where you open an account through a link on this site. You pay us nothing directly. We will tell you what we earn on anything we recommend, before you invest.
What we do not do
We do not promise returns. We do not give trading tips or buy and sell calls. We do not sell to a target. If a product does not fit your goal we will say so, even when it pays us more.